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ADVANCING SOCIAL RESPONSIBILITY WITH OUR STAKEHOLDERS

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BREWERS COLLABORATE

TO SUPPORT WILDFIRE AND

HURRICANE RECOVERY

In Los Angeles , we joined the ‘ We Love

LA ’ collaboration after the devastating

January 2025 wildf ires . The initiative

grew into a multi - state effort , with

participating breweries brewing a signature

‘ We Love LA ’ beer and donating proceeds

to the wildlife relief fund .

To help maximise the impact of these

efforts , we provided essential brewing

ingredients at reduced or no cost , lowering

production expenses so more money

could f low to the people who needed it .

On the opposite coast , we supported

the Higher Calling Beer Collaboration

in North Carolina , following Hurricane

Helene . By donating key brewing

ingredients for a collaborative recipe ,

we helped breweries across the region

raise funds for small businesses affected

by widespread infrastructure and

economic losses .

When wildf ires struck and Hurricane

Helene hit , our teams in the United

States rallied behind two brewing

community initiatives to support local

disaster recovery efforts .

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OUR INITIATIVES

Sustainability Report 2025 Malting a world of difference