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44

PROMOTING RESPONSIBLE , SUSTAINABLE AGRICULTURE

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OUR PERFORMANCE

This year , 91 % of barley was sourced

from the same country where it was

malted , matching last year ’ s performance

and ref lecting the stability of our grower

base . Maintaining this high level of

domestic sourcing is a direct result of

agronomic excellence and continued

engagement with farmers .

To sustain and strengthen this

sourcing base , we continue to :

• Build long - term

relationships

with farmers in every region

• Advance varietal

development and

large - scale field

testing programmes

that ensure local compatibility and

performance

• Expand training and

capacity - building

initiatives across our agricultural

network to support farmers in

improving yields , quality and

sustainable practices

As far as possible ,

malthouses are

strategically located

near barley producers ,

customer factories and

key transport routes .

Our agronomy experts

support farmers at every

stage , from choosing

the best barley varieties

to improving soil health ,

managing seasonal

risks and ensuring each

harvest meets the highest

standards .

By keeping production

local , we support national

and regional economies

and signif icantly reduce

transport - related

emissions .

SOURCING LOCAL BARLEY

Grégoire Valet

AGRONOMIST RESPONSIBLE FOR

SUSTAINABLE BARLEY SUPPLY CHAINS

Sustainability Report 2025 Malting a world of difference

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